Expertise Deployed:Employer Brand
A global logistics company that specialises in delivering life-saving, high-worth and time-critical treatments for patients requiring stem-cell treatment around the world. No ordinary delivery company.
World Courier are one of our more recent additions, making the most of our ability to capture passion, culture and purpose to help support their recruitment drive.
As more organisations are realising these days, it’s not so much what we do as why we do it. This film looks at the sense of purpose that drives the staff of biopharma logistics company World Courier, every day.
Using a device called EyeDirect that allows interviewees to look directly at camera while seeing the reflection of the interviewer in the lens, we made sure everything was set to get the most heart-felt comments on what was clearly an important issue for all staff at this global company.
By capturing culture and personalities, a candid day-in-the-life film like this is used to help prospective candidates decide if it’s the right place for them. And help companies like World Courier recruit the right people with the right mindset to carry out this high-risk and high-reward work.
We spent two days getting down and personal with this unique team that is on the verge of mass expansion. And it’s surprising how much employees love talking about their passion for their jobs – when they’re in the right job.
Old ‘World Courier: Purpose’ film 27 Oct 2015; 7 likes & 890 views in 4 years
New ‘Driven By Purpose’ film 9 Sept 2019; 24 likes & 1,537 views in 2 days.