World Courier
Global logistics company World Courier Amerisource Bergen is specialist to say the least. It delivers life-saving, high-worth and time-critical treatments for patients requiring stem-cell treatment around the world. They’re no ordinary delivery company.
Our approach was simple: communicate the importance of their work through the people that do it. We found that by talking to the employees this matters to most, we could create an effective translation of what the company is all about. Heartwarming anecdotes and natural interviews easily gets the message across: World Courier is doing essential work. We’re proud to give some of the people working behind the scenes the opportunity to be appreciated. And for the company, there could be no better spokespeople. When you’re making a film about delivering life-saving treatments to hospitals, you don’t have to work hard for the emotion. It’s a joy to work with World Courier, and an honour for Cloud9Media to play our small part in the work they do.
These films make the most of our ability to wrangle passion, culture and purpose to support their recruitment drive. The films played a crucial role in expressing what everyone in the company is doing it for. The films have helped World Courier Amerisource Bergen find the right kind of new recruits, ones who share these core values.
