The staff of Sightsavers are visionary thinkers, always pushing the boundaries in how to engage the British public in matters of global concern.
Working in the competitive area of NGO fundraising, as well as providing support to a large network of partners across the world, Cloud9Media have found Sightsavers to be a great platform for positive storytelling. Drawing on our expertise in working in far-off places as well as our knowledge of complicated eye diseases, we have helped them create campaigns and drive engagement on a global level.
Sightsavers delivers the one billionth treatment for River Blindness, a parasite-borne condition that leads to severe disability and the destruction of entire communities. Because of mass treatment programmes like those run by Sightsavers, young children like Dorcas can live a very different life to her grandfather, who was made blind by river blindness.
Cloud9Media was there to witness this incredible moment – reminding us how incredibly important this work is.
On the 13th December 2017 the billionth treatment for neglected tropical diseases was celebrated across the world.
Sightsavers hosted events in Cambridge, UK and Abuja, Nigeria as well as distributing a powerful film we made on the backstory of river blindness in 7 other countries. We focussed on three characters in the film, a blind grandfather, his sighted daughter and a community drug distributor, the life-line of mass drug administrations that have been happening across the world for the past 7 years.
Cloud9Media provided not only the film but a live-stream between Cambridge and Abuja allowing the minister of health to talk to delegates in the UK and giving them a chance to meet the community drug distributor live on screen. We also covered the event itself to share with stakeholders, marking a truly global day in the fight against NTDs and in celebration of effective collaboration between parties across the world.
Charles and his remote eye surgery team (supported by Sightsavers and UTCNTDs) is on hand to find people with trachoma and transport them to the mobile eye surgery where they can be treated. A simple operation can be hugely effective, often restoring full sight. Equally importantly, health education work is being carried out in these regions to help prevention of trachoma, which is transmitted by flies, for future generations.
To film the story, we took a five-hour road trip from Nairobi to Kajioda County to work in dry and sometimes difficult shooting conditions. But it was truly inspiring to see the impact that this programme is having on individuals and families – people come in blind, and they leave with their vision restored. Thanks to the work of UTCNTDs, Sightsavers and The Queen Elizabeth Diamond Jubilee Trust, who support local healthcare teams, we think this is a truly awesome programme. The film was played at the UTCNTDs UN conference in 2015, and we were proud to help share this story with a wider audience.
“Working with Cloud Nine Media was a pleasure. They are a highly professional, well-oiled agency, who are great at picturing exactly what you’re after, while also being able to add their own creative flair and inspiration to add that extra something to help our videos stand out.”
Rebecca Keys ― Sightsavers
“Very professional and adapted well to local situations and provided guidance when needed.”
Sunday Isiyaku ― Sightsavers
“I liked that there was some level of understanding of the local context and being open to work with what people were comfortable with as regards timing of interviews/level of contribution was a bonus!”