As part of our Behind the Scenes series on the publishing process, we followed Tom to get an insight into the life of a publicist. It is, as you might expect, a very busy one!

The suite of films has a permanent home on the Penguin Random House website, and to date the series has over 52k views on LinkedIn.

From seven interviews and seven sector videos, Penguin Random House asked us to compile a longer, all-encompassing film that could serve as a one-stop-shop for anyone wanting to know a little more about the publishing process. With minimal extra filming, we took our original content and created the perfect flagship for PRH. It gained more than 7,000 views within the first day of being posted on LinkedIn and aims to stand the test of time as guide to the inner workings at PRH.

Penguin Making of an Audiobook

The Penguin Making of an audiobook film was commissioned by Penguin Random House to show the craft behind audiobook production. The client wanted viewers to see how a written story becomes an immersive audio experience. Our team focused on capturing not just the narration but also the work of producers, sound engineers, and editors who bring emotion, tone, and character to life.

Our Approach
To achieve this, we adapted our cinematic style to reflect the auditory nature of audiobooks. We combined interviews, behind-the-scenes footage, and stylised sound design to mirror the immersive experience that listeners enjoy. Each step highlighted the skill, care, and attention to detail that goes into producing an audiobook. At the same time, we kept the storytelling engaging, clear, and visually interesting.

We also focused on showing the people behind the medium. By highlighting their dedication and expertise, we made complex technical processes understandable and relatable. Careful editing, sound mixing, and visual design helped translate the behind-the-scenes work into a compelling narrative.

Impact and Results
The film gave viewers a clear, vivid insight into audiobook production. It showcased Penguin’s commitment to quality and innovation while making the craft accessible to both staff and external audiences. Shown at Penguin’s annual conference, the film became a highlight of the event and received praise from the CEO. By putting the spotlight on the people who make audiobooks, the Penguin Making of an audiobook film inspired audiences and reinforced Penguin’s reputation for creativity, excellence, and storytelling.

Two days spent at the Isokon Plus workshop in Hackney Wick gave us amazing insight into the craftsmanship that goes into producing this exclusive line of unique bookcases for Penguin Shop.

When shooting this film carpenter-craftsman Mark Smith mentioned the physical movement required to make an integral piece of furniture. This prompted us to select a beatbox soundtrack married with the sounds of his workshop, to reflect the balletic movement of working in rhythm.

It’s always great to get an opportunity to understand the inner workings of a mighty brand.

Our series for Penguin Random House afforded us a rare and exclusive look into the world of one of the greatest names in publishing. Having access to their key team members gave us the deeper understanding of the many moving parts, and it shows in a series that’s racked up some impressive views on their channels.

For this episode in the series, we got up close with the role of the Designer. To see the craft in action and understand how visual storytelling plays a central role in the creation of a book was  really impressive. Diving in, unearthing the story behind the story, and sharing it in a way that brings a brand to life is the kind of brief we love.

They say you can’t judge a book by its cover, but Marianne, a Designer at Penguin Random House, talks us through why you should.

This film was part of our eight-part series with PRH, looking behind the curtain at what it takes to bring a book to life.