
Medical Research Council (UKRI)

The Medical Research Council are located just down the road from us in White City so when they approached us for a brand film we got very excited.
The work they do at the forefront of blue sky thinking research is paving the way for healthier, longer lives – something we want for all of us.
The job of clarifying the extremely advanced work they do and putting a human face to it meant getting to know their staff, their thinking and their processes inside and out. We turned their researchers in to actors and their laboratories in to film-sets.
Since working with MRC, as an approved supplier, we have been commissioned to make other films for the UKRI family.
“This is the best we’ve ever had made! Thank you so much.” Lindsay XXX
Latest Videos
Medical Research Council: The Power To Dream
How can we extend life? What causes cancer cells to mutate? Just some of the big questions they ask at MRC.
Medical Research Council: The Power To Dream
Client
Medical Research Council
Distribution
Company Website + Linkedin + Social Media + YouTube
Types
Ads & Campaigns
Location
Europe
Executive Producer
Steve Maud
Producer
Katia Herault
Creative Director
Charlie Yuille
Director of Photography
James Taylor
1st Assistant Camera / Gaffer
Sam Ferguson
Spark
Edward Browne
Runner
Tom Stopher
Hair & Makeup
Vinca Vanessa
This film was created as part of a package for the Medical Research Council (UKRI) – offering a brand film and then an accompanying commercial film that looks at the actual work they do in more practical terms.
Working with an award-winning Creative Director and Director of Photography, we turned the staff of MRC into actors, and their laboratories in to sets as we delivered on a creative that reflects the open-minded, human-centric thinking required to solve some of the biggest problems in life. What causes cancer cells to mutate? What can flies teach us about our own DNA? How can we extend life?
The challenge was how to turn some of the world’s most advanced, future-looking research in to something palatable for the public, connecting quite abstract developmental research in to something that will benefit society.
We focussed on the creative process behind dreaming the impossible, asking the right questions to elicit unimaginable answers.
Medical Research Council: Commercial Impact
Machine learning to predict future illness, houseflies helping us extend life, bioluminescent petunias.. all helping us life longer, healthier lives.
Medical Research Council: Commercial Impact
Client
Medical Research Council
Distribution
Company Website + Linkedin + Social Media + YouTube
Types
Ads & Campaigns
Location
Europe
Producer
Katia Herault
Director / Camera operator
Steve Maud
Editor
Bruno Miles
Colour Grade
Radiant W12
As part of a package for the Medical Research Council (UKRI) this film looks at the actionable outcomes of the groundbreaking research they do. It’s not just theories but practical applications that are already deriving commercial returns.
Cloud9Media created this film along side a hero brand anthem, piggybacking off a larger high-end shoot to make not only this single film, but three standalone stories.


