Merck Mectizan Donation Program Film

Client Brief
Merck asked us to create a film celebrating 5 billion Mectizan treatments donated for river blindness and elephantiasis. They wanted a piece to share with staff and show at their main factory in Haarlem. Therefore, the goal was to highlight the program’s scale, impact, and Merck’s long-term commitment.

Our Approach
First, we combined staff interviews from last year’s annual event with archival footage from years of filming the Mectizan Donation Program across multiple countries. This approach allowed us to show both the human and operational impact of the program.

Next, our MD, Steve Maud, composed a soundtrack called The Promise, inspired by Merck’s motto: “As much as needed, for as long as needed.” The music guided the narrative and emphasized the dedication behind the program. Additionally, by blending heartfelt interviews, historical footage, and cinematic visuals, we illustrated the difference 35 years of commitment has made to communities around the world.

Impact and Results
As a result, the film premiered at Merck’s annual event and received enthusiastic applause. It reinforced the Mectizan Donation Program as a cornerstone of Merck’s work and strengthened staff pride. Furthermore, the film helped secure additional funding for the program and increased awareness of the company’s global impact.

Overall, by telling the story of Merck’s long-term commitment, the film demonstrates how strategic content can educate, inspire, and celebrate at the same time. The Merck Mectizan Donation Program film commemorated a historic milestone and created a shared sense of purpose among staff. In this way, it made the scale and importance of the initiative tangible and meaningful for everyone who watched it.

Commissioned for the Mectizan Donation Program‘s annual event – held this year in Bogota – this film looks at the impact of PAHO (Pan American Health Organization), funded by the Carter Center. Whilst huge success has already been attributed to the donation program of Mectizan for River Blindness thanks to MSD/Merck, there are still 35,000 Yanomami Indians in the Amazon Jungle who are still at risk, where access is challenging to say the least.

With limited archive and mainly stills available, and without the opportunity for us to film footage ourselves (as we prefer to do!), for this film we decided to take a more contemporary, minimalist approach using sound design, a rhythmic soundtrack and playful text manipulation to let the words on screen deliver maximum impact.

We delivered the film for the event in Spanish, while providing Spanish and English versions for social media – delivered in portrait format to make sure it hit the top of peoples feeds on Instagram and LinkedIn.

”We were very happy with our video “5 Billion Mectizan Treatments – The Americas” produced by Cloud9Media. They handled the challenges of a complicated story, limited footage, and a multilingual audience to create a powerful piece in three languages. We debuted the video at an important meeting where it was very well received, generating positive energy and momentum.

We rely on the expertise of the Cloud9Media team to produce appealing and informative videos to reach our global audience.”

Virginia Murray, Communications Manager, MDP

Staying the course is what it has taken to see River Blindness, a remote neglected tropical disease carried by the bites of black flies, slowly becoming a disease of the past.

In 1987, Merck committed to donate Mectizan – as much as needed, for as long as needed – with the goal to help eliminate river blindness. To celebrate the Mectizan Donation Program‘s 35th anniversary we went through our archives of footage, some filmed by us, some by scientists many years ago, and worked with a South African graphics artist to tell the story of 35 years of progress towards eliminating one of the most robust diseases known to mankind.

With a bespoke composed soundtrack and in-house voice-over, we managed condense 35 years into a powerful 3 and a half minutes!

The film was shown at the annual Mectizan Expert Committee meeting in Malawi in 2022, and since was sent out by MSD CEO Rob Davis to all their staff.

This film looks at the success in overcoming a crippling disease that has besieged Nigeria, and large parts of Africa for decades. Onchocerciasis, commonly known as river blindness causes unbearable itching and ultimately blindness to the point where river-side communities were abandoned.

Thanks to the dedication of people like Nasarawa State Coordinator for Neglected Tropical Diseases, Jacob Righain, the support of NGO partners The Carter Center and donation of the treating drug Mectizan by Merck & Co., local communities have been empowered to break the transmission of river blindness and create a platform for future disease interventions.

Filmed just before the COVID-19 lockdown kicked in, we worked with a talented Nigerian crew to get right to the heart of the story. We edited back in the UK and created a bespoke soundtrack to help transport the viewer deeper into the world of neglected tropical diseases.

It forms part of a wider suite of films used in different ways that have told the Mectizan Donation Program story over the years, collaborating with multiple global partners from the Nigerian Ministry of Health and local government, to Sightsavers, the Carter Center and other key players in the game to get full engagement from the offset.

Mme Chebin is on the frontline of community drug distribution to eradicate Onchocerciasis (also known as oncho). She lets nothing get in the way of her making sure that each and every person takes their Mectizan treatment in her community in Cameroon.

The effectiveness of partners in the Task Force For Global Health‘s programmes such as Mectizan Donation Program are thanks to a global network that reaches far-off places that are often without formal medical infrastructure. For last mile delivery of lifesaving medicine, its often down to community drug distributors like Mme Chebin to come to the aid of their fellow community members.

This interview on the fight against oncho and many others from this trip to Cameroon was the result of using a local core team working with local partners and a shooting director from the UK, Lewis Davies filming to a script and schedule that allowed for space to spend time with people like Mme Chebin.

As experts in global health storytelling, we’ve had many opportunities to hone our craft, and get to understand the realities on the ground that make for emotive stories which burst the bubble. Years of fine-tuning our approach to interviews, and the use of a trusted network of local expert filmmakers, have enabled us to develop our approach and deliver video content that are compelling and deliver key messaging where it’s needed.

To find out more about how we craft films that have positive impact, take a look at our Malaria Storytelling article.

River blindness is a crippling disease that affects people who live at the margins of society, where they don’t have access to clean water, proper medical care or the preventative treatment Mectizan that is donated by Merck.

This film looks at the power of partnership through the lens of the truly symbiotic relationship that exists between NGOs and the Nigerian government as they strive to eliminate lymphatic filariasis, which is also known as River Blindness.

The work of non-governmental organisations like Sightsavers is key to helping strengthen national health systems in their response to neglected tropical diseases.

Kate McCoy from Sightsavers said of this film: “It’s absolutely brilliant, the footage is stunning and the partnerships and different players in delivering oncho work come across so well – congrats!”

An overview of the roadmap travelled by the Mectizan Donation Program in its decades-long fight to eliminate onchocerciasis and lymphatic filariasis. Through the ongoing donation of Mectizan, communities who would otherwise have been ravaged by these debilitating neglected tropical diseases have seen lives changed through the simple administration of a yearly dose of much-needed medicine.

The fight to eradicate these crippling diseases such as onchocerciasis and lymphatic filariasis goes on, and is being fought by the MDP and its partner organisations at a global level, as well as on the ground through community networks. Together, their aim is to achieve the aims of the WHO’s 2021-2030 NTD Roadmap Goals.

As experts in global health storytelling, we’ve had many opportunities to hone our craft, and get to understand the realities on the ground that make for emotive stories which burst the bubble. Years of fine-tuning our approach to interviews, and the use of a trusted global network of local expert filmmakers, have enabled us to develop our approach and deliver video content that are compelling and deliver key messaging where it’s needed.

To find out more about how we craft films that have positive impact, take a look at this article.