Cloud9Media have recently been at the core of helping Merck leverage their power to do good through the Mectizan Donation Programme.
We have created video content across Africa that captures the heroes of elimination, devised a pan-african campaign to Stamp Out Oncho with the support of local Ministries of Health, as well as building their website. We have even devised their tagline “Local Power. Global Change.”
A warm thanks to MDP for putting their faith in us and our creativity.
Getting people to stand up and take action is at the core of the Mectizan Donation Programme’s remit. Especially when the intended audience are Ministers of Health in African countries. This is the first of a series of films intended to get key influencers to commit to putting their name to a 30 year-long elimination programme – ridding Africa of River Blindness or onchocerciasis. If we work together we can stamp out oncho!
We used a local fixer to go in search of stories that were set up in advance of our shooting producer director’s arrival. We then worked with a wonderful local photographer and camera assistant to create a more integrated team and integrate more in to remote and challenging settings.
It started off a relationship with Cameroon and Nigeria that continues to this day, adding to the list of the many African countries that we have ties with.
Mme Chebin lets nothing get in the way of her making sure each and every person takes their Mectizan treatment in her community in Cameroon.
This interview and many others from this trip to Cameroon was the result of using a local core team working with local partners and a shooting director from the UK, Lewis Davies filming to a script and schedule that allowed for space to spend time with people like Mme. Chebin.
Stamp Out Oncho is a campaign idea that Cloud9Media came up with on behalf of the Mectizan Donation Programme, to galvanise ministers of health around Africa to take an interest in eliminating the crippling and unnecessary disease, onchocerciasis or River Blindness.
The success of the campaign, to get everyone to take Mectizan to protect them from River Blindness, has been enabled by village health workers like Edoa Pierre, one of many community drug distributors who travel miles and miles to deliver Mectizan in communities around Cameroon.
“C9M does not approach projects with a cookie-cutter approach. Each project is carefully considered and, though ideas from other, similar projects may be introduced — the final product works perfectly for our purposes.”