
Malaria No More

Malaria No More brings global experience and expertise in advocacy and creative communications to the fight for the eradication of the disease. From locations in London, UK and Nairobi, Kenya they aim to accelerate an end to this deadly disease by:
- Securing leadership and investment globally and in the UK
- Building a powerful, united voice for the global malaria campaign to hold leaders to account
- Strengthening local advocacy capacity in key countries in Africa
Cloud9Media took the opportunity to visit Uganda with a remarkable woman, Charlie Webster. Charlie had suffered malaria herself after contracting it while cycling to the Rio Olympics in 2016. This was a rare chance to have genuine shared experience between two worlds. In many ways, the power of this film to British audiences lies in the recognition that this disease can affect anyone, and that what happened to Charlie is happening to countless people in various parts of Africa every day. Our characteristic approach of hands-on filmmaking worked exceptionally well for this film. Charlie is a talented presenter who communicated the message effectively.
What resulted was a powerful film that was shown at the Commonwealth Heads of Government Meeting in London where malaria was top of the bill.
Latest Videos
In The Field with Charlie Webster
In 2016, Charlie Webster contracted malaria. Two years later she travelled to Uganda in support of the Malaria Must Die campaign.
In The Field with Charlie Webster
Client
Malaria No More
Distribution
The Sun Website & Newspaper
SHOOTING PRODUCER DIRECTOR
Steve Maud
EXECUTIVE PRODUCER
Duncan Walsh
EDITOR
Gary McQuiggin/Steve Maud
ASSISTANT EDITOR
Bruna Amaral
PRODUCTION MANAGER
Luke Williams
PICTURE EDITOR
Bruna Amaral
To create video and photographic coverage for TV presenter Charlie Webster’s trip for the Malaria Must Die campaign, our Cloud9Media team spent a busy action-packed week in Western Uganda. In the process, Charlie saw with her own eyes how malaria impacts local communities, and came to terms with a fatal disease that she caught herself when cycling to the Rio Olympics in 2016 on a charity fundraising drive.
At the forefront of the fight against malaria, organisations like Malaria No More have always taken a bold controversial approach to their messaging to help it resonate with Western audiences. The aim of their campaigns is to bring home the reality that malaria is not something that happens elsewhere, but is affecting people everywhere. Increasingly, thanks to climate change, this includes areas of the world where malaria was once unheard of.
Using archival shots taken from Charlie’s broadcast career and stills of her hospitalisation, our team combined these with our own footage to show the background of Charlie’s journey. The result is a short film that captured the challenges she and other sufferers of malaria face, and how there is hope for the elimination of malaria.
Malaria No More: Charlie Webster (Social Media Cut)
Client
Malaria No More, The Gates Foundation
Distribution
Social Media + The Sun Website & Newspaper
As part of our a larger package offered to Malaria No More, we made this short social media reversion of the film shared on the Sun Newspaper’s social channels.

“It means so much to work with you, genuine care and trust. Very grateful.”


