GSK commissioned us to create video content that put a human face to their massive drug donation programme.
Working in partnership with the World Health Organisation and Uniting to Combat NTDs, we filmed in India and Zanzibar over 3 months. Here we created documentary stories that highlighted the impact that over a billion Albendazole tablets has had in fighting neglected tropical diseases. These currently kill and severely limit 1 in 7 people across the globe.
Using local fixers and our own expertise in these crippling diseases, we honed down on the best people to tell the story, whether that was the regional programme directors or the beneficiaries – choosing two children in India and Zanzibar as our local heroes and storytellers.
This film was produced as part of a suite of material gathered on two trips to India and Zanzibar for use as an advocacy tool to support GSK’s donation programme. Having the children tell us their stories meant we needed to find confident speakers – no easy task in Zanzibar where traditionally young girls can be cripplingly shy. So we used a local fixing company to meet potential contributors, source the best stories and start to weave together a narrative that speaks to the heart – and the parent in all of us.
Back in the UK we translated interviews, re-scripted and looked to use voiceover artists from the local African and Indian diaspora of London. This helped keep the child’s voice at the centre of the narrative whilst avoiding the use of subtitles which can distract from the core action.
One billion tablets per year can do a lot of good in the right hands.
Because in global health, the challenge is not simply identifying drugs that work. It is about producing them in sufficient quantities and making them accessible to the people who need them most.
This film documents how GSK pulled out all the stops to ramp up its production capability of Albendazole, a drug that helps to combat the spread of debilitating conditions such as Lymphatic Filariasis (LF), which affects 120 million people worldwide. Now producing and donating one-billion Albendazole tablets per year, GSK’s efforts are part of a record-breaking charitable programme delivered by Uniting to Combat Neglected Tropical Diseases.