GSK


Sector:

GSK commissioned us to create video content that put a human face to their massive drug donation programme.

Working in partnership with the World Health Organisation and Uniting to Combat NTDs, we filmed in India and Zanzibar over 3 months. Here we created documentary stories that highlighted the impact that over a billion Albendazole tablets has had in fighting neglected tropical diseases. These currently kill and severely limit 1 in 7 people across the globe.

Using local fixers and our own expertise in these crippling diseases, we honed down on the best people to tell the story, whether that was the regional programme directors or the beneficiaries – choosing two children in India and Zanzibar as our local heroes and storytellers.

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