FICO World 2025 Event Summary: Daily Highlights

Client Brief
FICO commissioned us to produce a FICO World 2025 Event Summary that captured the voices and experiences of delegates in real time. They wanted daily content that highlighted attendee insights, fostered engagement, and amplified the energy of the event. Therefore, our brief was to create quick-turnaround films that could be shared immediately, ensuring the event’s messages reached all participants while remaining fresh and relevant.

Our Approach
To achieve this, we deployed onsite editors and producers to film interviews and record reactions throughout the day. Then, by editing content on site, we delivered daily highlights the following morning. This approach allowed delegates to see their contributions almost immediately and reinforced a sense of excitement and shared purpose.

Next, we asked targeted questions designed to bring out authentic insights and opinions. With guidance from FICO, we focused on topics that mattered most to attendees. Consequently, the interviews turned delegates into spokespeople and encouraged peer-to-peer engagement. By showcasing these voices, the summary films highlighted key themes, reinforced messaging, and built a clear narrative that connected everyone at the event.

Impact and Results
As a result, the films boosted engagement and created momentum throughout the event. Delegates became ambassadors, spreading shared ideas and insights beyond the conference floor. Additionally, the daily summaries produced memorable, high-impact content that extended the reach of FICO World.

Overall, by combining fast production with carefully guided interviews, this FICO World 2025 Event Summary demonstrates how strategic storytelling can elevate live events. It reinforced FICO World’s energy, strengthened connections among attendees, and provided reusable content for ongoing engagement.

The FICO World 2026 promo needed a fresh perspective to showcase fintech innovation. We crafted a cinematic film blending global stock footage with powerful conference shots. The result: an emotive rallying call that positioned FICO World as the must-attend destination for future-shaping technology.

When the fintech company FICO requested a film that would kick their annual conference off with a bang, they took a leap of faith with this one.

And it paid off.

From commissioning two talented dancers, to bespoke music and a script that tied the evolution of AI to the present day, we created an art-piece that received standing ovations amongst a 1400 strong audience and established the metaphor of AI as a dance that became the central theme for this four day conference in New York.

We recently got back from the Fontainebleau Hotel, Miami Beach where FICO were hosting their annual conference on Big Data, Artificial Intelligence and business responses to this new changing landscape. This gave us a perfect opportunity to road-test the InstaBooth, our latest innovation in how to engage through video and just one part of a whole package of video content we offered.

The InstaBooth carries the ethos of capturing thoughts on film, asking delegates passing by to take a moment to sit in a comfortable chair and relax, away from the busyness of this buzzing conference. It’s a simple pop-up tent setup equipped with a camera, ring-light and microphone.

As traditional banks struggle to keep up with digital transformation and the fintech incumbents that offer a faster, more personalised service that we’ve all grown used to, FICO needed a film to set the stall for their comprehensive platform that helps banks retain customers for the journey.

Filmed and directed with crews working remotely in San Diego, Sweden and London during the covid pandemic, we told the story from a personal perspective that sets the bigger picture in a real-world context.

“I’ve been watching this video several times because it makes me really happy. I’m so proud of how it turned out and appreciate the collaboration and partnership with Cloud9” said Helen Yang of FICO.

With COVID-19 and social distancing, trying to film a fireside chat sounds like an impossible task. But when FICO came to us wanting to recreate the look and feel over a cosy two way chat via Zoom, we knew this was a challenge we could step to.

In collaboration with an agency in the US, we organised two remote shoots to happen simultaneously, one in San Diego and Michigan, all directed from our office here in London.

As part of a suite of films to draw in the right type of candidate, FICO requested a day-in-the-life film to give graduate recruitment candidates an idea of what it’s like to work in this highly pressurised and exciting environment.

Getting an insight into the day to day workings of a company is the best indicator of whether a candidate is going to sink or swim. Working on real time problems that could affect millions of people can put a lot of pressure on a young graduate so FICO wanted to convey both the challenges and the support system in place to help people flourish. To capture all of this, we went undercover at their offices to show just what it’s like to work at FICO.