Being a purpose-driven film production company, we were thrilled when Blood Cancer UK approached us to assist them in a campaign to raise awareness of blood cancer. Taking shape as a series of interviews, the films were created to increase awareness of blood cancer signs and symptoms and its impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.
The series was shown on the organisation’s social media channels over the period of World Blood Cancer Day, and helped raise awareness at the highest levels, which included policymakers in Parliament.
Furthering the aims of the awareness campaign, we were also brought on board to capture their flagship event, the Walk Of Light held in Birmingham, at which our team followed the many supporters and volunteers who literally shone a light on the issue, by showing solidarity and sharing the stories of those whose lives have been affected by blood cancer.
Birmingham Walk Of Light
A Blood Cancer UK event that literally shines a light on blood cancer by bringing people together to raise awareness.
Working with Blood Cancer UK, we covered their large-scale Walk of Light event in Birmingham, which raises awareness about blood cancer by bringing together individuals, groups and families with shared values and experiences with the disease.
Taking place at night with supplied lanterns and many others decorated in lights of every colour, the gathered walkers made their way around Cannon Hill Park. The result was a great show of support and literally shone a light on a disease that will affect one in 16 men and in 22 women at some point in their lives.
With two camera operators and a drone, we saw the event through from start to finish.
Raising Awareness: Louise’s Story
An interview with Louise, in remission from Hodgkin lymphoma after facing delayed diagnosis and 20 months treatment.
The third of our 6 case studies for Blood Cancer UK, in which we meet Louise who is in remission from Hodgkin lymphoma. Louise underwent 20 months of treatment including a bone marrow transplant and chemo – but had her diagnosis not been delayed, she may have received the appropriate treatment sooner. This is why Louise advocates for prompt diagnosis.
Through the poignant and intimate stories of the people we met, our films reveal how the lack of awareness about blood cancer* has a devastating impact on those it affects and their loved ones, and how they advocate for urgent action.
The films form the core content of a campaign to increase awareness of blood cancer signs and symptoms and its impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help everyone with blood cancer feel connected and heard.
The series is being shown on Blood Cancer UK’s social media channels over the period of World Blood Cancer Day, which happens every year on May 28th.
*Little-known fact: 31% of people with blood cancer have to visit to their GP three or more times before being diagnosed. Louise’s delayed diagnosis led to complications with her treatment, and she’s not the only one.
Raising Awareness: Prof. Michelle West
Prof. Michelle West from the University of Sussex provides insights into the low profile and splintered perception of blood cancer.
Our series of interviews form the core of a campaign to increase awareness of signs and symptoms and the disease’s impact, to help improve early diagnosis, encourage policymakers to prioritise the disease, and help those affected feel connected and heard.